The idea behind my work was that of nostalgia, we all have those key memories in our head of the first time we did something, and by focusing on the good and happy memories, along with the line ‘When was the last time you did something for the first time’ it suggests that trying out the Opera for the first time could be one of those key memories and something that you fall in love with.
Become an ROH Student - a video by YCN Student Award winner Kieran James
With nostalgia, the memories that we keep are often over the top and romanticised as we repeat them in our heads, as it is the nature of Opera. I wanted my posters and promotional videos to be as such. Almost cliché showing that for young people you don't have to be intimidated by the opera. You don't have to wear suits and take it so seriously it is something to laugh at, enjoy and have a full range of emotions when seeing an opera.