UI | UX | Research | Prototyping
Driving recruitment in the midst of a pandemic
After the pandemic forced all events to shut down Talentspace had to get creative if they were going to survive. Many companies needed more staff than ever, there was a massive pool of talent waiting to move into work but the traditional way these companies hired was locked down.
Talentspace decided to build its own platform to allow these traditionally offline recruitment events to take place and connect talents to companies kick-starting their careers.
- How do we replicate the offline event experience with an online platform?
- How do we encourage talents to attend events and get the most out of them?
- How to ensure that recruiters hire the best people for the job?
Our approach was to focus on building an MVP of the platform, we had customers signed up who had bought into the idea, ready to use the platform for their summer career events. Time was tight and we decided that research, build and test was the best approach to get a functioning product that met expectations live.
Initial explorations & research
The tight deadline of getting the MVP version of the product ready and built kept a tight deadline on our research and often meant we were building and designing while researching and validating our decisions.
Luckily we had a network of talent ambassadors who were cheerleaders for our offline events that we could tap into and interview. We established an open dialogue with this group to ask initial questions about their offline event experiences to discover how these online events should be structured and what would separate them from a zoom call.
Analysis & MVP
Through the research and interviews, we established the product vision and defined 3 key roles vital to running a successful recruitment event.
This person creates and organises events, they are in charge of inviting talents and companies to attend the event. They define the event structure and levels of interaction
This person attends the event to discover new talent and hire them. They create their own sessions and interactions with the talent within the organiser’s limitations.
This person is attending the event to discover companies and new opportunities, often studying or recently graduated individuals looking for their first entry position.
We defined the framework and the areas of interaction that each role would take in the creation, management and engagement of the online events and how much control and transparency each would have.
- Defined the core video interactions
- Defined key interaction principles
- Designed and iterated prototypes
- Systemised the product & design language and key UI patterns.
Feedback & Refining Designs
After much feedback, iteration and validation, the MVP version of the product was built and ready to test for our first events. We conducted surveys and further interviews with participants who attended these events to understand where we had been successful and where we failed to deliver. After analysing the data we prioritised the pain points to fix for version 2 as well as new ideas and features suggested by users.
Part of the constant iteration of the product is introducing new features to improve engagement across the video interaction part of the events. These included:
- Breakout rooms
- Instant 1-1 Chats
- Whiteboard mode
- Q&A section
- Video sharing
- Live Session cards